Tag: Content Marketing

21
Aug

Benefit from using the right Hashtags

If you want your content to be seen by people outside of your ‘friends’ and ‘followers’ on social media, then it needs to be searchable, and the way to do that is to add hashtag’s. But the key is to make sure they are relevant, popular and trending.

If you combine relevant hashtag’s and post at peak times you will see a big difference in engagement from others with your content.

Here are some simple tips to get the most out of Instagram and Twitter.

Instagram

Instagram allows up to 30 hashtag’s per post. I recommend using 3 – 10 relevant hashtag’s, as quality over quantity is always the best rule to follow. Do a little research into what’s trending and associated with what you are posting.

In addition to using relevant trending hashtag’s, you also have to think about the timing of your post. Who are you targeting? What times of the day are they on Instagram? Posting in peak periods will attract more attention. You will find the peak periods are between:

7- 9am: People scroll through Instagram while eating their breakfast, or commuting to work.

11am – 2pm: This is the time slot when office people break for lunch. Social media is a time filler for those who eat alone, or even those that dine with friends and colleagues. Have a look around next time you are out; people spend more time looking at their phones that conversing with those around them.

4:30 – 7pm: Peak time for commuters after work.

Another thing to keep in mind with timing is the time zone. Which time zone are you targeting? This is important for brands especially as the target audience may not be in the same time zone as the person posting.

These peak times are generic world wide, but the only way to find the best posting time for yourself is to analyse your own target audience and experiment with timing and find out which times, and days, generate the best results.

If you match trending hashtag’s and post at prime posting times you will find you will attract more likes and followers usually within 20 minutes of each of your posts.

Twitter

As Twitter is constrained by 140 characters you have to be choose your hashtag’s wisely. For Twitter I recommend using only one or two. It is also better to separate your hashtag’s from your message rather than hashtaging words throughout your message.

There are about 6,000 tweets per second, so your tweet will move down the news feed very fast and can easily be lost in the noise of Twitter. That’s why adding at least one relevant hashtag to your post can give some life to your tweet when people conduct a search. Most people will search hashtag’s to narrow down what they are interested in reading. So keep this in mind when thinking about which hashtag is the best to use.

If you post regularly on Twitter you might want to consider using a scheduling program like Hootsuite or Buffer. They allow for add-ons like Rite Tag that analyse your hashtag’s, making it easier to choose the most relevant one.

Like Instagram, the time you tweet is extremely important, even more so on Twitter as your tweet can be easily lost in the flood of tweets per second. Again, most people check Twitter during the commute to and from work, but the key timings for Twitter are:

12 – 1pm: During the lunch break seems to be a favourite viewing time.

5 – 6pm: You will gain more re-tweets and favourites during this time.

Again, it is extremely important to think about your target audience and times that they access Twitter. So spend time experimenting with different times and make note when you receive more responses.

Bonus Tip

Another tip to try with posting timing is just before the hour and just after the hour. This seems to be popular as people use social media as a time filler while waiting. Most appointments are on the hour, so while waiting for appointments or meetings people turn to their phone, same for when they are finished.

Follow these simple guidelines and you will notice quite a difference in the attention your posts will receive.

25
May

Hashtag Fails

We all know the importance of adding hashtags to each post. If you want your post to stand a chance amongst the millions of other posts, then you need to add relevant hashtags. However, it is extremely important to do a little research beforehand to see if it is already being used for something else. Or if the letter combination can be interpreted another way that what you intend. As you will learn from the following major hashtag fails, a little prior research can save you a lot of embarrassment and backlash.

DiGiorno Pizza

#WhyIStayed

#WhyIStayed

Originally used by women on Twitter to share their experiences of domestic violence supporting Janay Palmer, after a video of Ray Rice punching her went viral. DiGiorno Pizza tweeted “#WhyIStayed You had pizza” without first doing a little research. They quickly learned their mistake and the post was deleted in minutes. They then publically apologized announcing that it was an honest and stupid mistake, as well as sending out personal apology tweets to everyone that they had offended.

Sephora Sydney Store Opening

#CuntdownToBeauty

When Beauty retailer Sephora opened its first store in Australia they received more media attention than they imagined, but not for the right reasons. Their intention was #CountdownToBeauty but with a small and unfortunate spelling error the tweet was #CuntdownToBeauty instead. Here is a lesson on proof reading everything before posting, as missing one small letter can create such a different word.

Susan Boil Album Party

#Susanalbumparty

Another unfortunate hashtag fail was from Susan Boyle’s PR team when they created the hashtag #Susanalbumparty to promote the launch party of her new album. A quick read spells out something completely different from its intended message and followers were invited to her ‘Bum Party’ it seems. After becoming a laughing stock online this was quickly changed to #SusanBoylesAlbumParty.

Entenmann’s

#NotGuilty

#notguilty

Enternmann’s tweeted “Who’s #notguilty about eating all the tasty treats they want?!” right when social media was flooded with angry tweets over the Casey Anthony ‘not guilty’ murder verdict. They soon deleted the Tweet with a sorry message, claiming they were not referring to the trial in their tweet.

Kenneth Cole

#Cairo

#Cairo

Kenneth Cole himself made the mistake of tweeting an insensitive joke about the revolution in Egypt at a time where #Cairo was a trending hashtag in reference to what was happening in Egypt.

The Hobbit Movie in Switzerland

#Hobbitch

With the premier of the new Hobbit movie in Switzerland they decided to add their country code of ‘CH’ to the end of ‘hobbit’, which unfortunately no one bothered to realize the double meaning and insult they were advertising.

Halifax Metro Transit

#DoItOnTheBus

#DoItOnTheBus

Halifax Metro Transit’s slogan “Do it on the Bus” was meant to be an entertaining campaign to win back commuters following the previous years’ transit strike. Although the Director Eddie Robar admits they were after a “provocative and cheeky approach,” he probably didn’t expect it to go completely in the direction of sexual innuendos.

Prime Minister Margaret Thatcher’s Death

#Nowthatchersdead

Although this is not a hashtag fail from a particular country, it’s worth a mention as the message has different meaning in different countries. When former British Prime Minister Margaret Thatcher died, people took to social media to mourn her with memories of her life in politics with the hashtag #Nowthatchersdead. This soon spread rumors across the United States that Cher had passed away instead.

Chester Literary Festival

#CLitFest

When promoting the Chester Literary Festival they decided to shorten the name of the event and create an easy and unique hashtag, unfortunately for them, the shortened hashtag is also an abbreviation of another word already. Who knows, maybe they were trying to liven up a boring festival and create some excitement.

Conclusion

Take a few moments to do a quick search on each hashtag you intend to use. And have a few different people check it out to grab their interpretation. This could save your brand a lot of embarrassment.

Image Source: VectorStock
09
May

How to Create Engaging Blog Posts

Every second there are thousands of blog posts being posted online, so what makes someone engage with a particular post over another? Through all the online noise, you want to make sure your blog gets the attention it deserves. You wrote it for a reason, you want it to be seen. So follow these simple tips and guidelines to make your content stands out from the overcrowded streams.

Create Interesting Content

People are not going to waste their time reading your blog posts if it is not of interest to them. Create content that is useful, educating or entertaining for readers. If your intent is to educate or provide information for others, make sure that you know what you are talking about. Do your research and provide information that is correct.

Keep in mind Quality is always better than Quantity.

Become an Expert in your Field

Research, research, research. Read other people’s blogs on similar topics, learn from them, the more you read, the more you will learn, and this will come across in your writing. Keep up to date with the latest trends and facts. Information is always changing, so by keeping up to date with the latest knowledge allows you to stay ahead of the game, and you can share your knowledge with others through your blog.

Find your writing style

Think about your writing style and how you want to come across to others through your writing. Do you want to write from a professional standpoint? Think about your target audience and what is relevant to them. What is your subject matter, as this will also determine what voice you are trying to have. Think about your approach, are you informing, sharing experiences or creating conversation?

Use Images

Humans are visual creatures. So always add an image or more if you can to draw in readers and encourage them to read what you have written. Find an image that is relevant and of good quality. This helps when you want to add your blog post to social media. Using an image will help your tweet or Facebook post stand out from the rest.

Use Headings

Breaking your content up into sections with headings makes it less overwhelming for readers. If they come to your post and see pages of chunked content they may feel overwhelmed and not read any of it. So break it up into sections with headings. This also allows readers who are pressed for time to scan your post for snippets of information that they are interested in without having to read everything. Or, after scanning your headings they will be more intrigued to read your whole post as they know ahead of time that you will be covering a list of topics that will be of interest to them.

Leave it Overnight

After you have finished writing, leave it a day and then come back and proof read it. If you proof read it and send it straight away you’ll have a higher chance of missing errors. You will find proof reading it a day later is easier to spot mistakes.

Write regularly

Try to write on a regular basis. Think of a realistic schedule and stick to it. If once a week is feasible, then set aside time each week to write, and try to publish to a regular timeline. So if you plan to write one article per week, try to post on the same day of the week each week and at the same time. Once people start following you, they will know when to return back to you to read more. The more confident you become with your writing and subject the easier it will be for you to write more on a regular basis.

Post to Relevant Social Media Platforms

Once you have published your blog, post a link to relevant social media platforms. Twitter is the best platform for nearly any blog post, followed by Facebook. If your blog is relevant for LinkedIn then you can also post it there. If you don’t already have a Google+ account, now is a good time to create one, as anything you post to your Google+ page will rank higher in Google.

Follow these simple tips and your blog posts will have a better change to survive and get the attention you are after.

Image source: Vector Stock
29
Dec

Combining Content Marketing and Social Media

The way brands and products are marketed these days has changed a lot since people turned to digital methods rather than the previous traditional forms of advertising. It is now possible for consumers to skip through advertising, making it harder for advertisers to reach or connect with their intended audience. This has forced advertising and marketing agents to find other ways to get their message out. A way to do this is via content marketing.

What is Content Marketing?

Content marketing is a way of promoting your brand and educating consumers in a way that motivates them to learn more, rather than be turned away from annoying advertisements. It is a different approach that encourages consumers to be more interactive with your website as well as enticing them to keep returning. It is important to keep existing customers happy and keep them engaged as they will in turn help you by sharing your content with others. Word of Mouth (WOM) is now more important than it was before, because consumers have the power to share and like articles with others that are linked to their social media accounts. This in turn generates more traffic, or visitors in other words, to your website.

Why is traffic important?

Traffic to your website is important as it increases brand exposure and has the potential to increase sales. Website traffic helps build an online community allowing a higher exposure rate for any marketing campaigns you create in the future. As Ortigas puts it, ‘It doesn’t matter if you have the best website if nobody knows about it.’ In other words, if you spend all that money on an amazing website, you will want as many people as you can to use it.

Using Social Media to Increase Traffic.

One of the most effective ways to increase traffic to a website is with the use of social media. The hype of social media only continues to grow, so why not use it to your advantage. Users are spending an increasingly amount of time on social media so it makes sense to attract new users in from where they spend most of their time.

Let the Content do the Work.

If you continually create engaging content, you will soon find that consumers will keep returning to your website. Combine it with marketing your content on relevant social media platforms to target potential consumers, you will entice users to visit your site, and you will soon see a dramatic increase in your traffic flow.