THE BLOG

19
Sep

Facebook soon to add a ‘dislike’ button

Facebook has made a few small changes this year, but coming soon is the much awaited ‘dislike’ button. Well, to call it a ‘dislike’ button is a little harsh, but Zuckerberg and his team are working on a button that will allow Facebook users a way in which they can interact with posts other than purely liking them.

The idea of a ‘like’ feature was first conceived in 2007 and then introduced to users in early 2009 to allow users a simple way to interact with each other’s posts. Most people were commenting on posts with a single comment, so the ‘like’ button gave users an easier way to show appreciation and interact with each other.

Not every post on Facebook is of a happy nature, sometimes people share sad events such as death, illness or even disasters that are happening around the world. Using the ‘like’ button to show support isn’t really appropriate in these situations and people don’t always know what to write in response to these posts. So another option has been something that Facebook has been missing. The introducing of another button will allow users to empathize rather than ‘like’ these particular posts.

Zuckerberg hasn’t yet announced the fine details of how he will incorporate this feature, as he doesn’t want to introduce an actual ‘dislike’ button. Firstly ‘dislike’ is not appropriate to emphasize with someone, and secondly he doesn’t want to create a negative community where people can vote down someone’s post. So coming up with another word or way to express empathy is more than adding a ‘dislike’ button.

An alternative to using a specific word would be to add a few emoji’s as Josh Constine suggests. Facebook introduced the Emoji-based feeling status updates back in April 2013 which allowed users to ‘express what they’re watching, reading, listening to, eating, drinking or how they are feeling’ along with a matching emoji to their status updates. So it makes sense to add another image next to the thumbs up symbol that represents the ‘like’ button. Sympathy can be represented as a hug or holding hands, as the thumbs up is a single hand, why not incorporate a holding hands symbol that not only represents sympathy, but also matches the current ‘like’ symbol.

As an alternative to the ‘like’ button has been something Facebook have been considering for years, it will be interesting what ideas have been considered and what their final decision is.

Image Source: Dreamstime
02
Sep

Instagram’s latest Improvements

Instagram has become a top contender as one of the most popular social media platforms in 2015. Next month marks Instagram’s 5th anniversary since it was first launched in 2010, and in those 5 years has managed to reach 300 million active users per month.

Instagram is a photo sharing social networking service that allows users to share pictures with others. Users have the option to set their profile to private if they don’t want the world to see their pictures, however most users are more than happy to share their pictures with others who have similar interests outside of their circle of friends. Photos can be easily searched by adding descriptive hashtags to each image. Because of this, many businesses have turned to this popular social media platform to reach and engage their audience.

Say Goodbye to Square Images

Recently Instagram has made a few changes to its app that has improved user experience. Last month they announced that they would no longer be restricting posts to square images. You now have the option to post both portrait and landscape images and videos. While square images has been an acceptable Instagram format for years, they realised that people were being cut out of pictures and some images were losing their overall effectiveness due to being cropped. Recently it was possible to use other apps to edit images beforehand by creating a white border, which then allowed users to post landscape images to Instagram, now this is no longer needed, making it even faster to share pictures.

Improvements to Direct Messaging

Instagram has also just announced improvements to the direct messaging feature that allows users to post images directly to specific people, rather than everyone who follows them. Users can now name their groups and share their private images with each other even faster than before. Replying to each other is also easier now as the conversations will be kept in one thread rather than having to create a new message each time.

These simple new changes have been welcomed by the Instagram community, and we look forward to what is install for them in the next 5 years as they continue to grow.