Combining Content Marketing and Social Media

The way brands and products are marketed these days has changed a lot since people turned to digital methods rather than the previous traditional forms of advertising. It is now possible for consumers to skip through advertising, making it harder for advertisers to reach or connect with their intended audience. This has forced advertising and marketing agents to find other ways to get their message out. A way to do this is via content marketing.

What is Content Marketing?

Content marketing is a way of promoting your brand and educating consumers in a way that motivates them to learn more, rather than be turned away from annoying advertisements. It is a different approach that encourages consumers to be more interactive with your website as well as enticing them to keep returning. It is important to keep existing customers happy and keep them engaged as they will in turn help you by sharing your content with others. Word of Mouth (WOM) is now more important than it was before, because consumers have the power to share and like articles with others that are linked to their social media accounts. This in turn generates more traffic, or visitors in other words, to your website.

Why is traffic important?

Traffic to your website is important as it increases brand exposure and has the potential to increase sales. Website traffic helps build an online community allowing a higher exposure rate for any marketing campaigns you create in the future. As Ortigas puts it, ‘It doesn’t matter if you have the best website if nobody knows about it.’ In other words, if you spend all that money on an amazing website, you will want as many people as you can to use it.

Using Social Media to Increase Traffic.

One of the most effective ways to increase traffic to a website is with the use of social media. The hype of social media only continues to grow, so why not use it to your advantage. Users are spending an increasingly amount of time on social media so it makes sense to attract new users in from where they spend most of their time.

Let the Content do the Work.

If you continually create engaging content, you will soon find that consumers will keep returning to your website. Combine it with marketing your content on relevant social media platforms to target potential consumers, you will entice users to visit your site, and you will soon see a dramatic increase in your traffic flow.


Why Social Media Marketing?

Social media has to power to reach a larger audience than older traditional methods of marketing and advertising. Facebook has 1.32 billion monthly active users, Twitter has over 271 million monthly active users, and Instagram has 200 million monthly active users, ranking them some of the favorite social media platforms in use today. It is estimated that Americans spend about 3 hours a day on social media, and companies like Facebook are using tracking software to keep track of users’ browsing habits which allows advertisers to target people with a more personalized marketing pitch.

Some of the benefits of social media marketing include; increased exposure, increased traffic, encouragement of loyal fans, marketplace insight, generated leads, improved search rankings, business partnership growth, improved sales and reduced marketing expenses. When you think about the potential of using social media for marketing campaigns, and for a fraction of the price, it is hard not to steer towards this new trend.

My blog with discuss various ways in which marketers can use social media to their advantage. I will also cover topics such as content marketing as this is becoming increasingly important for marketers to consider, as it is all about creating unique content and sharing it through the appropriate channels. The more followers you attract to your pages, only increases exposure and traffic as more people share and ‘like’ your content.

In the past, using more traditional methods of advertising, advertisers used to spend big dollars on campaigns in order to create reach. The main mediums include TV, print, outdoor displays, radio etc., and although these are still used today, it is not as necessary to spend the same amount of money and use such a variety of mediums for a campaign. I am not suggesting to stop using these methods all together, because they still do work, but use them along with a social media strategy to help create the reach needed.

The important thing to concentrate on is how to keep existing customers, and how to use them to spread your campaign instead of the old focus on trying to attract new customers. If you keep your current customer happy then it is easy to reach out to them, and through word of mouth they will do all the work effortlessly simply by liking or sharing your campaign.